Intro

With the strategic shift to prioritise linear channels, we needed a creative refresh in all media assets to ensure we maximise messaging using the strongest possible branding.

The Guide

The guide is divided into three chapters: Brand Elements, Static Templates and Video Toolkit.

Brand Elements introduces the overall design guidelines: Framing Device, Logos, Typography and Colour Palette. The subsequent chapters contain templates for each Nordic country’s linear channels: Static Templates and Video Toolkit, as well as creative guidance on custom-made formats. The sizing of graphic elements and typography in the templates should not be changed, so as to maintain consistency in the visual expression of Warner Bros. Discovery’s marketing in the Nordics.